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Since our beginnings in 1893, we understand that it’s about the customer. We make our customers feel at home. We show them we care. We make them feel special. Give them advice. Give them value. Keep our promises. Help them out when they really need it. Reach out to them. Know them. Thank them. First Merchants Corporation is the largest financial services holding company located in Central Indiana. We provide our customers with broad financial services delivered locally by bankers who are known and trusted in their communities. We offer personal banking, business banking, mortgage lending, cash management services, wealth management and insurance. We are focused on building deep, lifelong client relationships and providing maximum shareholder value. We provide an environment where customers can bank with their neighbors, realizing that our business begins and ends with people. A community bank focused on building deep, lifelong client relationships and providing maximum shareholder value. We provide an experience where customers can bank with their neighbors, realizing that our business begins and ends with people. To achieve our vision, we must also balance it with our Credit Culture Statement: Credit Quality and Risk Management, in all of its forms, is one of the single most important determinants of return to our shareholders, communities and employees. Credit is, and will continue to be, one of the highest levels of focus for the organization and its management. Our success will be determined by our ability to manage the credit we extend. To deliver superior personalized financial solutions to consumer and closely held commercial clients in diverse community markets by providing sound advice and products that exceed customer expectations.
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