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Cherry is a financial technology company that specializes in "buy now, pay later" (BNPL) financing solutions for medical and health & wellness providers. The company aims to help these providers serve more patients by offering convenient payment plans that eliminate financial barriers to care. Cherrys services are designed to enhance patient access to treatments and support the growth of health and wellness businesses. The core product, Cherry Payment Plans, allows patients to finance their treatments with manageable monthly payments, often featuring true 0% APR options and no hard credit checks. Patients can apply quickly through a simple online application that does not affect their credit score. Once approved, they can select a payment plan that suits their budget, while providers receive full payment upfront, improving cash flow. Cherry also provides US-based customer support and free marketing resources to help practices maximize the benefits of their financing options.
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