HR Execs on the Move

AutoTraderGroup

www.autotradergroup.com

 
AutoTrader Group is America’s largest digital marketplace providing marketing and software solutions to consumers and dealers throughout the U.S. Our mission is to dramatically improve the way people buy and sell new and used cars. Our Digital and Software Solutions businesses who have transformed the retail automotive industry, by reducing friction between dealers and consumers and providing them each with tools to transact with ease, confidence and efficiency.
  • Number of Employees: 0-25
  • Annual Revenue: $0-1 Million

Executives

Name Title Contact Details

Similar Companies

DME

DME adds value to your customer experience by creating meaningful marketing programs that work. Utilizing stellar strategy, modeled data, compelling creative, state-of-the-art production, and measurable analytics, we create more impactful marketing communications, delivering greater results. Our expertise in variable data programming, customer segmentation, and web-to-print solutions is second to none. DME`s approach to data fuels a stronger customer engagement.

Lumina Comms

Tech-focused communications & #PR firm offering media & analyst relations, original content development, corporate messaging & social media #marketing services

Perficient Digital

Our digital agency is purpose built to help companies who believe customer experience is the defining strategic imperative of our day. We dream big, build beautiful, measure confidently, and optimize obsessively. End-to-end is just the beginning. Perficient is the leading digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America. With unparalleled information technology, management consulting and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution and value with outstanding digital experience, business optimization and industry solutions.

Parqa Marketing

When it comes to your firm, we know that you want to be successful. In order to be so you need to get more candidates and more clients. The problem is your current marketing strategies aren’t yielding the results you’re looking for, which is likely causing you to feel frustrated and stuck. Especially with how quickly things change in our industry, getting your marketing right isn’t something you should have to figure out on your own. We understand the challenges you’re facing because we were created within a staffing and recruiting firm. And we’re currently the only digital marketing agency in the United States that’s housed within a staffing and recruiting firm. This means, we’re able to provide you with the most up-to-date strategies to ensure you’re staying ahead of the competition and getting the results that will grow your company. And with our proven process, we’ve helped staffing and recruiting firms all over the country do just that. Here’s how we do it. 1. We’ll ASSESS your needs and goals, 2. We’ll create a customized PLAN to fit your unique situation, 3. We’ll EXECUTE on the plan together, and 4. You’ll get to watch your company GROW.

Channel Factory

Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.