HR Execs on the Move

Based in Seattle, AssureStart is dedicated to serving the insurance needs of small businesses with one to 30 employees. The company sells business owner’s policies (general liability and business property insurance coverage) direct to small businesses on its website, www.assurestart.com.   The website features a proprietary, easy-to-use recommendation engine and the ability to bind coverage online and download a certificate of insurance at the point of sale. AssureStart serves as the managing general agent for policies underwritten by Midvale Indemnity Company, an affiliate of Madison, Wis.-based American Family Insurance.