What Happened?
Nashville, TN-based Sitel Appointed Ashraf Peeran as Head of CX Digital, Tech and Analytics Sales
About the Company
As caring for customers becomes the differentiator that drives consumer spend, Sitel is advancing its position as a world leader in outsourced customer care innovation. With 30 years of industry experience, Sitel`s 58,000 employees support clients with CRM contact center services that provide predictable and measurable Return on their Customer Investment by building customer loyalty, increasing sales and improving efficiency. Sitel`s global solutions include customer acquisition, customer care, technical support and social media programs. Support operations span from home based agents to 110+ domestic, nearshore and offshore centers in 23 countries across North America, South America, Europe, Africa and Asia Pacific. Sitel manages client programs on behalf of some of the best known brands in the world in 40 languages.
About the Person
Ashraf Peeran is Head of CX Digital, Tech and Analytics Sales at Sitel. Previously, Ashraf held various senior HR leadership roles in the industry.
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