What Happened?
Foster City, CA-based BrightEdge Appointed Andy Merchant as Vice President of Sales
About the Company
As brands have become publishers, the digital world has become the most important distribution channel. The BrightEdge Content Performance Marketing platform helps brands Target Demand, Optimize Content, and Measure Results to win on the content battleground. BrightEdge transforms online content into tangible business results, such as traffic, revenue, and engagement. Our platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of digital content engagement across all digital channels, including search, social, and mobile.
About the Person
Andy Merchant is Vice President of Sales at BrightEdge. Previously, Andy held various senior HR leadership roles in the industry.
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