What Happened?
, -based Michaels Appointed Amanda Rassi as SVP, Chief Marketing Officer
Date of management change: April 24, 2022
, -based Michaels Appointed Amanda Rassi as SVP, Chief Marketing Officer
The Michaels Companies, Inc. is North America`s largest specialty provider of arts, crafts, framing, floral, wall décor, and seasonal merchandise for the hobbyist and do-it-yourself home decorator. As of February 27, 2016, the Company owned and operated more than 1,340 stores in 49 states and Canada under the brands Michaels, Aaron Brothers and Pat Catan`s. The Michaels Companies, Inc., also owns Artistree, a manufacturer of high quality custom and specialty framing merchandise, and Darice, a premier wholesale distributor in the gift and decor industry. The Michaels Companies, Inc. produces a number of exclusive private brands including Recollections®, Studio Decor™, Bead Landing®, Creatology®, Ashland®, Celebrate It®, Art Minds®, Artist`s Loft®, Craft Smart® and Loops & Threads®. With crafting classes, store events, project sheets, store displays, mobile applications and online videos, The Michaels Companies offer experiences that can inspire creativity and confidence for customers.
Amanda Rassi is SVP, Chief Marketing Officer at Michaels. Previously, Amanda held various senior HR leadership roles in the industry.
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