What Happened?
Mountain View, CA-based Quotient Appointed Allison Metcalfe as Chief Revenue Officer
About the Company
Quotient Technology Inc. (NYSE: QUOT) is a data-driven digital marketing company that specializes in helping Consumer Packaged Goods companies (CPGs) and retailers engage with their shoppers through relevant promotions, digital ads and influencer-marketing campaigns. We began in 1998 and pioneered the digital coupon industry with our site, Coupons.com. Today, we do much more, processing enormous amounts of proprietary data to understand what shoppers will buy next and delivering the most relevant and personalized content possible. Our recent acquisition of Ahalogy added influencer marketing to our suite of solutions, all of which have the same goal: To give consumers content they want to receive – that typically helps them save money – and that converts into sales. In short, performance marketing. The consumer reach of our industry-leading network is unparalleled with more than 70 million shoppers registered to programs powered by our Retailer iQ platform, which lets brands and retailers influence shoppers via all digital channels. In addition, we provide insights and analytics that tie campaigns to actual purchases, helping brands get the most out of their marketing spend.
About the Person
Allison Metcalfe is Chief Revenue Officer (CRO) at Cloudinary. Previously, Allison held various senior HR leadership roles in the industry.
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