HR Execs on the Move

Advertising Checking Bureau

www.acbcoop.com

 
The Advertising Checking Bureau, Inc, (ACB) specializes in the development, management and analysis of channel marketing programs within the consumer and B2B marketplaces. We work with leading brands and manufacturers to design and manage world-class Co-op Advertising and MDF Programs, Consumer Rebate and Channel Spiff Programs. We benchmark our client programs and install professional solutions which ensure ongoing program performance and results.
  • Number of Employees: 250-1000
  • Annual Revenue: $100-250 Million
  • www.acbcoop.com
  • 60 E 42nd Street
    New York, NY USA 10165
  • Phone: 212.684.3377

Executives

Name Title Contact Details

Similar Companies

Pluralytics

Pluralytics is an AI-powered platform that equips brands with real-time Content Intelligence to apply language that connects with the underlying values of their customers or find common ground across differences where polarized values exist.

Channel Factory

Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.

Midnight Oil

Midnight Oil is a dynamic marketing agency dedicated to creating meaningful connections through experiences that inspire. A team of strategic thinkers, creative artists and expert craftsmen, we take seriously our role as brand caretakers and culture-makers. With an unquenchable thirst for realizing the impossible, we view every challenge as an opportunity for innovation and take pride in exploding the status quo. Rather than simply responding to consumer demands, we insist on going beyond the bottom line to INFLUENCE, SHAPE, REDEFINE cultural values with insightful messaging that elevates and engages the world around us.

The Next Media Group

Founded in 2010, Next Media Group, Inc., has emerged as a leader in digital education by connecting healthcare professionals through intelligent digital, social and mobile solutions. The sophisticated platforms of Next Media Group transform learning and ignite community development. Next Media Group continues its pioneering work in eLearning through THE NEXTDDS web portal, a unique educational resource serving as an adjunct to the university training of more than 15,000 dental students.

Clear Channel Outdoor

Clear Channel Outdoor is one of the world`s largest outdoor advertising companies with more than 675,000 displays reaching more than half a billion people in more than 40 countries on five continents each month.