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MACROMILL (recently merged with MetrixLab) is the fastest growing provider of consumer insights and marketing analytics solutions. MACROMILL turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Tokyo, Rotterdam and San Francisco with 27 offices across the Americas, Europe and Asia, MACROMILL serves 2200 leading brands in more than 80 countries.
It was more than 50 years ago—on January 12, 1965—that Clark Abt started on his journey in a small Cambridge office to create a place where innovation, bold thinking and creativity could tackle the toughest social issues of the day. Almost 50 years later, Abt Associates has grown into a global company of more than 2,300 employees with offices around the world. Although the company has changed and grown far beyond its early days, one thing remains constant: Abt’s mission to improve the quality of life and economic well-being of people worldwide.
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