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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
The PAISBOA Health Benefit Trust (HBT) is a consortium of independent schools, colleges, and universities within the state of Pennsylvania. The sole focus of the HBT is to provide high-quality health plans at affordable rates. Members enjoy savings, stability, and innovative programs through scale and collaboration. The PAISBOA HBT is a self-funded entity, organized as a Multiple Employer Welfare Association (MEWA). While the HBT was established by and exists for the benefit of its member institutions, it is governed by a dedicated Board of Trustees who are elected by the members to ensure that the needs of all of the enrolled participants are represented.
The San Francisco Giants are a professional Major League Baseball team in the National League West Division. Founded in 1883 as the New York Gothams, the team became the New York Giants in 1885 and moved to San Francisco in 1958. They play at Oracle Park, known for its stunning waterfront views and unique architecture. The Giants have a rich history, boasting 8 World Series titles, 23 National League pennants, and 9 division titles. The team is owned by Charles B. Johnson and Greg E. Johnson, with Larry Baer as president and Bob Melvin as manager. The organization focuses on providing entertainment through baseball games, merchandise sales, and community programs. They offer various experiences at Oracle Park, including tours and luxury suites, and engage with local fans through youth initiatives and educational outreach. The Giants also produce media content, including broadcasts and archival footage.
IDB Bank is an American multinational private and commercial bank headquartered in New York City. It operates in the United States, Latin America, and Israel, and is chartered by the State of New York. As a member of the Federal Deposit Insurance Corporation (FDIC), IDB Bank provides a range of financial services. The bank offers personal banking services, including checking and savings accounts, credit cards, personal loans, and mortgages. For businesses, it provides commercial loans, lines of credit, cash management services, and business checking accounts. Additionally, IDB Bank offers investment products and wealth management services, catering to both individual and business financial needs. With a history dating back to 1949, IDB Bank has evolved from a representative office to a full-service bank, reflecting its commitment to serving a diverse client base across its operational regions.